Go Gander Io Video Commerce Platform
San Francisco, California
Website
Go Gander Is A Comprehensive Video Commerce Platform That Enables E Commerce Merchants To Seamlessly Integrate Shoppable Videos Into Their Stores Our Team Architected And Developed A Universal Widget Solution That Works Across Multiple Platforms Including Shopify Word Press Wix And Custom Applications
Project Overview
Duration: 3 Years
Role: Fullstack Developer → Senior Fullstack → Team Lead
Scale: Grew from 20-30 clients to 500+ merchants
Processing: 200+ videos monthly at peak
Core Innovation
Universal Integration Approach
- Developed a two-file solution (CSS + JS) that integrates with any DOM-based platform
- Created intelligent domain path parameter system for automatic page identification and video mapping
- Built platform-agnostic widget that maintains consistent performance across different environments
Key Technical Achievements
🎥 Advanced Video Processing Pipeline
- AWS-Powered Media Processing: Engineered automated video optimization using AWS Media Convert and FFMPEG
- Multi-Quality Streaming: Generated M3U8 files with three quality levels (high, medium, low) for optimal user experience
- Smart Preview Generation: Automated creation of preview images and 3-second preview videos with dynamic resizing
- Cloud Storage Integration: Implemented S3-triggered processing pipeline with real-time conversion monitoring
⚡ Performance & Scalability
- Sub-Second Loading: Achieved video loading before DOM completion using CloudFront CDN optimization
- High-Traffic Architecture: Implemented AWS Lambda with provisioned concurrency serving 14,000+ requests weekly
- JavaScript Isolation: Solved cross-platform compatibility issues and prevented library conflicts
- React Widget Optimization: Built lightweight, fast-loading widget through advanced React optimization techniques
🛠 Full-Stack Platform Development
Frontend Application (React + Ant Design)
- Comprehensive merchant dashboard with real-time analytics showing sales impact
- Google Drive-style multi-video upload system with background processing
- Advanced form state management with navigation protection and browser dialog integration
- Cross-page navigation without losing upload progress
Backend Infrastructure (Node.js + AWS Lambda)
- Serverless architecture handling merchant onboarding and video management
- DynamoDB integration with TTL-based data lifecycle management
- Stripe payment processing integration
- RESTful APIs supporting both Shopify and non-Shopify integrations
📊 Analytics & Data Architecture
- Real-Time Tracking: Built impression tracking system with Snowflake integration
- Data Pipeline: Implemented Airflow-powered ETL from DynamoDB to Snowflake
- Performance Monitoring: Created worker processes for data synchronization and analytics
- Merchant Insights: Developed dashboard showing video performance and sales attribution
🛍 E-commerce Integration
Shopify Ecosystem
- Native Shopify App development with Theme App Extensions
- Direct add-to-cart functionality within video players
- Seamless installation process for Shopify merchants
- Customer Migration: Successfully migrated 80+ existing customers to new platform architecture
Universal Platform Support
- WordPress, Wix, and custom e-commerce platform compatibility
- Standardized integration instructions for non-Shopify users
- Consistent API responses across different platform types
DevOps & Release Management
🚀 CI/CD Pipeline Architecture
- Designed and implemented automated deployment pipelines
- Multi-environment configuration management (development, staging, production)
- Automated testing integration with deployment gates
🎛 Feature Management & A/B Testing
- LaunchDarkly Integration: Implemented feature flags for controlled feature rollouts
- Dynamic Pricing: Built merchant-specific pricing configuration system
- A/B Testing Framework: Enabled client-side experimentation for conversion optimization
Technical Stack
Frontend: React, Ant Design, JavaScript
Backend: Node.js, AWS Lambda, DynamoDB
Infrastructure: AWS (CloudFront, S3, Media Convert), Shopify APIs
Analytics: Snowflake, Apache Airflow
Payments: Stripe
DevOps: CI/CD Pipelines, LaunchDarkly
Monitoring: AWS CloudWatch
Business Impact
- Platform Growth: Led technical initiatives that scaled from 30 to 500+ active merchants
- Processing Volume: Handled 200+ video conversions monthly at peak performance
- System Reliability: Maintained 99.9%+ uptime serving thousands of daily requests
- Team Leadership: Mentored development team and established technical standards
- Migration Success: Zero-downtime migration of 80+ customers to new platform architecture
Leadership & Architecture
Evolved from individual contributor to technical team lead, taking ownership of:
- Product architecture decisions and technical roadmap planning
- CI/CD pipeline design and deployment strategy oversight
- Team mentorship and development process establishment
- Cross-functional collaboration with product and business teams
- Technical debt management and performance optimization initiatives
This project showcases our expertise in building scalable, multi-platform solutions that bridge complex technical requirements with user-friendly merchant experiences. The architecture patterns and performance optimizations developed for GoGander demonstrate our capability to handle high-traffic, media-intensive applications.