Go Gander Io Video Commerce Platform

Duration: 3 Years

Role: Fullstack Developer → Senior Fullstack Developer → Team Lead

Scale: Grew from 20-30 clients to 500+ merchants

Processing: 200+ videos monthly at peak

GoGander is a comprehensive video commerce platform that enables e-commerce merchants to seamlessly integrate shoppable videos into their stores. Our team architected and developed a universal widget solution that works across multiple platforms including Shopify, WordPress, Wix, and custom applications.

Universal Integration Approach

Developed a two-file solution (CSS + JS) that integrates with any DOM-based platform

Created intelligent domain path parameter system for automatic page identification and video mapping

Built platform-agnostic widget that maintains consistent performance across different environments

🎥 Advanced Video Processing Pipeline

• AWS-Powered Media Processing: Engineered automated video optimization using AWS Media Convert and FFMPEG
• Multi-Quality Streaming: Generated M3U8 files with three quality levels (high, medium, low) for optimal user experience
• Smart Preview Generation: Automated creation of preview images and 3-second preview videos with dynamic resizing
• Cloud Storage Integration: Implemented S3-triggered processing pipeline with real-time conversion monitoring

⚡ Performance & Scalability

• Sub-Second Loading: Achieved video loading before DOM completion using CloudFront CDN optimization
• High-Traffic Architecture: Implemented AWS Lambda with provisioned concurrency serving 14,000+ requests weekly
• JavaScript Isolation: Solved cross-platform compatibility issues and prevented library conflicts
• React Widget Optimization: Built lightweight, fast-loading widget through advanced React optimization techniques

Frontend Application (React + Ant Design)

• Comprehensive merchant dashboard with real-time analytics showing sales impact
• Google Drive-style multi-video upload system with background processing
• Advanced form state management with navigation protection and browser dialog integration
• Cross-page navigation without losing upload progress

Backend Infrastructure (Node.js + AWS Lambda)

• Serverless architecture handling merchant onboarding and video management
• DynamoDB integration with TTL-based data lifecycle management
• Stripe payment processing integration
• RESTful APIs supporting both Shopify and non-Shopify integrations

• Real-Time Tracking: Built impression tracking system with Snowflake integration
• Data Pipeline: Implemented Airflow-powered ETL from DynamoDB to Snowflake
• Performance Monitoring: Created worker processes for data synchronization and analytics
• Merchant Insights: Developed dashboard showing video performance and sales attribution

Shopify Ecosystem

• Native Shopify App development with Theme App Extensions
• Direct add-to-cart functionality within video players
• Seamless installation process for Shopify merchants
• Customer Migration: Successfully migrated 80+ existing customers to new platform architecture

Universal Platform Support

• WordPress, Wix, and custom e-commerce platform compatibility
• Standardized integration instructions for non-Shopify users
• Consistent API responses across different platform types

🚀 CI/CD Pipeline Architecture

• Designed and implemented automated deployment pipelines
• Multi-environment configuration management (development, staging, production)
• Automated testing integration with deployment gates

🎛 Feature Management & A/B Testing

• LaunchDarkly Integration: Implemented feature flags for controlled feature rollouts
• Dynamic Pricing: Built merchant-specific pricing configuration system
• A/B Testing Framework: Enabled client-side experimentation for conversion optimization

• Frontend: React, Ant Design, JavaScript
• Backend: Node.js, AWS Lambda, DynamoDB
• Infrastructure: AWS (CloudFront, S3, Media Convert), Shopify APIs
• Analytics: Snowflake, Apache Airflow
• Payments: Stripe
• DevOps: CI/CD Pipelines, LaunchDarkly
• Monitoring: AWS CloudWatch

• Platform Growth: Led technical initiatives that scaled from 30 to 500+ active merchants
• Processing Volume: Handled 200+ video conversions monthly at peak performance
• System Reliability: Maintained 99.9%+ uptime serving thousands of daily requests
• Team Leadership: Mentored development team and established technical standards
• Migration Success: Zero-downtime migration of 80+ customers to new platform architecture

Evolved from individual contributor to technical team lead, taking ownership of:

• Product architecture decisions and technical roadmap planning
• CI/CD pipeline design and deployment strategy oversight
• Team mentorship and development process establishment
• Cross-functional collaboration with product and business teams
• Technical debt management and performance optimization initiatives

This project showcases our expertise in building scalable, multi-platform solutions that bridge complex technical requirements with user-friendly merchant experiences. The architecture patterns and performance optimizations developed for GoGander demonstrate our capability to handle high-traffic, media-intensive applications.